The name Levi Strauss is famous worldwide, and will be forever linked to the world’s first blue jeans, a product he helped to create. But Strauss was more than just the manifestation of his various denim products. He started his business when San Francisco was a raw, rowdy town and when he was only in his early twenties. The man and the city grew up together, as Strauss helped to make it the commercial capital of the West.
