References in Marketing

Landor Design Collection, ca. 1930-1994. Archives Center, National Museum of American History, Smithsonian Institution. Online catalog.

Ruhling, F.E. "How Cracker Jack Came to Follow the Circus into Town." Printers’ Ink, April 7 1921, 76–83.

Spiekermann, Uwe. "Marketing Milwaukee: Schlitz and the Making of a National Beer Brand." Bulletin of the German Historical Institute 53 (2013): 55-67.