Entries in Industrial Design

Esslinger, Hartmut
Hartmut Heinrich Esslinger is one of the world’s leading industrial designers and the former head of frog design. In 1969, he founded esslinger design, which was based in Altensteig until 2010. The firm was renamed frogdesign in 1982 upon Esslinger’s move to California to work for Steve Jobs and Apple Computer as the lead designer for Apple’s “Snow White” design language. Over a career spanning more than forty years, Esslinger worked with firms in diverse fields of industry and technology. His innovative approach to design refined Louis Sullivan’s classic motto of “form follows function” into frog’s slogan of “form follows emotion,” pioneering a global design philosophy, especially to electronics, that sought a comprehensive approach to both the aesthetics and functionality of industrial design. Continue Reading »
Knoll, Hans
Together with his wife Florence, a prominent interior designer, German-born immigrant Hans Knoll played a significant role in introducing modernist design into the market for high-end residential and office furniture through his firm Knoll Associates. Continue Reading »
Landor, Walter
Walter Landor, an industrial designer and pioneer in branding, created some of the world’s most recognizable packages, brands, and trademarks. Continue Reading »
Paepcke, Walter Paul
The son of a Prussian immigrant, Walter Paepcke was the President of the Container Corporation of America (CCA) and founder of the Aspen Institute. Continue Reading »