In 1904, Julius Rosenwald started making plans to expand Sears Roebuck’s business through the construction of a massive, forty-acre mail order plant on Chicago’s West Side. Rosenwald needed capital and turned to Goldman for help. On July 17, 1906, Goldman took Sears public. It was a massive success. The IPO allowed Sears to finish its new plant, which is pictured here during construction. Upon completion, the plant became the largest building in the world.
Merchandise Building during Construction, ca. 1905r2WPadmin2018-08-08T00:54:40+00:00