Poster of Big K Logo in Circle

Poster of Big K Logo in Circle

For its graphic design work, Knoll Associates turned to Swiss-born Herbert Matter who designed the company’s iconic “K” logo and was involved in prominent advertising campaigns for the firm.

Object Source & Copyright

  • Repository Knoll
  • Creator Herbert Matter
  • Copyright Copyrighted
  • Disclaimer Courtesy of Knoll

Citation Information

The following information is provided for citations.

  • Title Poster of Big K Logo in Circle
  • Keywords Herbert, Matter, Logo, Knoll, Hans, Emigres, design, advertising,
  • Website Name Immigrant Entrepreneurship
  • URL
  • Access Date December 7, 2023
  • Publisher German Historical Institute
  • Original Published Date
  • Date of Last Update August 7, 2018