Alitalia Airlines Corporate Redesign by Landor & Associates

Alitalia Airlines Corporate Redesign by Landor & Associates

When the national airline of Italy, Alitalia, was interested in a corporate image, interviews conducted by Landor with air travelers revealed that they thought Alitalia was a small domestic airline. Using the national colors of Italy, Landor completed his first graphics and markings program for a major airline in 1969