Worker at the New York Bar/Front Page Cabaret tries to accept a beer delivery from Anheuser-Busch
A worker at the New York Bar/Front Page Cabaret tries to accept a beer delivery from Anheuser-Busch as a small crowd gathers around. Early on, Busch realized that he could reap substantial profits by tapping into beer markets well beyond St. Louis, which was already saturated with top-notch breweries. Busch’s interest in selling beer beyond traditional local boundaries prompted him to pursue many innovations. For example, he became the first American brewer to sell pasteurized bottled beer; he also made optimal use of the nation’s emerging rail network and took advantage of new refrigeration technologies.