View down Pennsylvania Avenue toward the U.S. Capitol in Washington, DC, ca. 1910.

A view down Pennsylvania Avenue toward the U.S. Capitol in Washington, DC, ca. 1910. A large advertisement for Anheuser-Busch’s Budweiser beer appears on the roof of the building at the right. Busch used mass-saturation advertising to make sure that the Anheuser-Busch and Budweiser names were represented in virtually every important place in the United States.