Coke Cans featuring updated design by Landor & Associates


Walter Landor & Associates helped redesign "Coke" products for Coca-Cola in the mid-1980s.  Landor’s designers understood the importance of preserving the historic value of the world-wide recognition of the Coca-Cola signature. The final design modified the script by eliminating the upward stroke in the letter to accommodate the integration of the upsweep, also in “Coke,” of the new silver and white curve.

Source and Copyright

Medium Color Photograph
Source Smithsonian Institution
Collection Landor Design Collection, Archives Center, National Museum of American History
Copyright Copyrighted
Disclaimer Courtesy of the Smithsonian Institution