Miller Lite Cans and Labels Designed by Landor & Associates

Description

Walter Landor redesigned labels for Miller High Life, Miller Ale, and Miller Malt Liquor for Miller Brewing. When Miller Brewing wanted to introduce Lite they again went to Landor Associates.  For Miller Brewing, the purpose of the design for Lite was to convince the American male beer drinker that it was acceptable to order and enjoy a low-calorie beer.

Source and Copyright

Medium Color Photograph
Source Smithsonian Institution
Collection Landor Design Collection, Archives Center, National Museum of American History
Copyright Copyrighted
Disclaimer Courtesy of the Smithsonian Institution