Thai Air Corporate Image Designed by Landor & Associates


Landor & Associates were also hired by executives at Thai International, who sought to develop a graphical image for the national airline without incorporating a symbol that could be mistaken as a religious element in Buddhism.  After months of research, they came up with an abstract symbol using color and patterns to reach out to international travelers.

Source and Copyright

Medium Color Photograph
Source Smithsonian Institution
Collection Landor Design Collection, Archives Center, National Museum of American History
Copyright Copyrighted
Disclaimer Courtesy of the Smithsonian Institution