Alitalia Airlines Corporate Redesign by Landor & Associates


When the national airline of Italy, Alitalia, was interested in a corporate image, interviews conducted by Landor with air travelers revealed that they thought Alitalia was a small domestic airline. Using the national colors of Italy, Landor completed his first graphics and markings program for a major airline in 1969

Source and Copyright

Medium Color Photograph
Source Smithsonian Institution
Collection Landor Design Collection, Archives Center, National Museum of American History
Copyright Copyrighted
Disclaimer Courtesy of the Smithsonian Institution