In-store Interview


Walter Landor & Associates used consumer research to help develop their designs. In the early 1950s, Landor began taking prototypes of his packaging and label designs into supermarkets to solicit responses from shoppers.  He would get permission from the store manager to conduct surveys, then put his designs on the shelves and move things around. He would select random shoppers and ask them which package they liked while an assistant would record which designs they selected.

Source and Copyright

Medium Black and White Photograph
Source Smithsonian Institution
Collection Landor Design Collection, Archives Center, National Museum of American History
Copyright Copyrighted
Disclaimer Courtesy of the Smithsonian Institution