Petri Wines

Description

Petri Wines, the number one winery in California during the late 1940s, had been selling its table wines in non-descript gallon jugs.  Landor redesigned the bottles and labels for the entire line of Petri Signature wines.

Source and Copyright

Medium Black and White Photograph
Source Smithsonian Institution
Collection Landor Design Collection, Archives Center, National Museum of American History
Copyright Copyrighted
Disclaimer Courtesy of the Smithsonian Institution