The Best of Partners – The Best of Rivals: Gottlieb Heileman, John Gund, and the Rise of the La Crosse Brewing Industry

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Portrait of Gottlieb Heileman, n.d.

Portrait of Gottlieb Heileman, n.d.

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Portrait of John Gund, ca. 1895

Portrait of John Gund, ca. 1895

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Portrait of Johanna Heileman, n.d.

Portrait of Johanna Heileman, n.d.

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The G. Heileman Brewing Company’s Old Style Lager logo

The G. Heileman Brewing Company’s Old Style Lager logo

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Former G. Heileman Brewing Company Brew House in La Crosse, Wisconsin

Former G. Heileman Brewing Company Brew House in La Crosse, Wisconsin

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Gottlieb and Johanna Heileman residence in La Crosse, Wisconsin

Gottlieb and Johanna Heileman residence in La Crosse, Wisconsin

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View of La Crosse, Wisconsin, 1873

View of La Crosse, Wisconsin, 1873

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Bird's-eye view of La Crosse, Wisconsin, 1887

Bird's-eye view of La Crosse, Wisconsin, 1887

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Bird's-eye view of La Crosse, Wisconsin, 1867

Bird's-eye view of La Crosse, Wisconsin, 1867

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Trademark of the John Gund Brewing Company in La Crosse, Wisconsin, ca. 1889

Trademark of the John Gund Brewing Company in La Crosse, Wisconsin, ca. 1889

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G. Heileman Brewing Company's City Brewery in La Crosse, Wisconsin, ca. 1889

G. Heileman Brewing Company's City Brewery in La Crosse, Wisconsin, ca. 1889

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