Among the German refugees of the 1930s there was scarcely an émigré in the USA who was a more successful businessman and brewer than Hermann Schülein. Schülein belonged to a small (and for the German-Jewish mass emigration entirely unrepresentative) group of business executives who managed to continue in their line of work in the alien circumstances of the “New World” and, remarkably, to build on the success they had known in Germany.