Max Hirsch and his son Harold Hirsch were responsible for building one of Portland’s most famous businesses and helping to create a sportswear industry. Max Hirsch was a first-generation German Jewish immigrant to Portland who in 1907 purchased Willamette Tent & Awning from a Portland businessman and turned it into the Hirsch-Weis Company. Building on the success of his father's company, Harold grew his skiwear line into White Stag, one of the largest skiwear companies in the world.
