Traugott Bromme sought to further German immigration to the United States both as a public advocate and as an entrepreneurial author and book seller. Realizing that there was a market for guides that German immigrants could use to help orient themselves in their adopted land, he leveraged the first-hand knowledge that he had acquired living and traveling throughout North America, and his general knowledge of the region acquired through other sources, to provide a valuable service to Germans who were trying to escape poor economic or political circumstances in their homeland.