Through a series of savvy investment moves that drew on his uncanny ability to predict market demands and take calculated risks, John W. Kluge rose to the top of the U.S. media industry. He was one of the first to advocate a multimedia approach to marketing, and offered advertisers a variety of potential outlets to reach consumers. He transformed the Metropolitan Broadcasting Corp., which consisted of two floundering television stations and two radio stations, into Metromedia, Inc., which became the largest independent television business in the United States during the height of the major broadcast networks’ power in the 1960s and 1970s.
