In-store InterviewWalter Landor & Associates used consumer research to help develop their designs. In the early 1950s, Landor began taking prototypes…
Landor Design Collection, ca. 1930-1994Created By: Smithsonian Institution Publisher: Archives Center, National Museum of American History, Smithsonian Institution
Landor, Jo Demonstrates TiltThe “tilt bottle" Landor developed for Arrowhead & Puritas, a leading seller of bottled water for commercial venues, had two…
Landor, WalterWalter Landor, an industrial designer and pioneer in branding, created some of the world’s most recognizable packages, brands, and trademarks.
Landor, Walter and his SBA award for Sicks’Walter Landor's design of Sicks’ Select drew attention and recognition from other brewers. In the beer label competition at the…
Landor, Walter in the Museum of Antique PackagingAlong with additional office space, Walter Landor's boat the Klamath also housed the Museum of Antique Packaging. The museum showcased…
Landor, Walter Pouring a Sapporo in JapanSome of Walter Landor & Associates' main sources of business were breweries and wineries. Sapporo Brewery of Japan became Landor's…
Marketing Milwaukee: Schlitz and the Making of a National Beer BrandCreated By: Uwe Spiekermann Source/Publisher: Bulletin of the German Historical Institute 53 (2013): 55-67
Memo to Walter Paepcke about "Great Ideas Campaign"A committee would field “Great Ideas” suggestions from scholars and business executives. Once an idea was approved it would go…
Miller Lite Cans and Labels Designed by Landor & AssociatesWalter Landor redesigned labels for Miller High Life, Miller Ale, and Miller Malt Liquor for Miller Brewing. When Miller Brewing…
Obelisk displaying Hohner HarmonicasThe “Obelisk” display tower could be wound up before a store opened for business and continued rotating for hours.
Paepcke's "Great Ideas Campaign" EssayThe unprecedented direction CCA’s advertising would move toward required Paepcke to have explanations and justifications at the ready.
Petri WinesPetri Wines, the number one winery in California during the late 1940s, had been selling its table wines in non-descript…
