Cramer Products Company to a prospective clientCorrespondence from Cramer Products Company to a prospective client, 1947.
Heap Big Deal for Little BravesRath products were from the heartland, and references to America’s native heritage served to enhance that fact. In 1946, James…
Hirsch-Weis Mfg. Co. to “Mr. Store Owner”Hirsch-Weis Mfg. Co. to “Mr. Store Owner,” form letter, Oct. 1, 1939.
Memo to Walter Paepcke about "Great Ideas Campaign"A committee would field “Great Ideas” suggestions from scholars and business executives. Once an idea was approved it would go…
Paepcke's "Great Ideas Campaign" EssayThe unprecedented direction CCA’s advertising would move toward required Paepcke to have explanations and justifications at the ready.
Phibro marketing operations from Annual Report of Engelhard Minerals & Chemicals CorporationIllustration of Phibro sun lighting up the world. From the 1975 Annual Report of Engelhard Minerals & Chemicals Corporation
Prospectus for Christoph Sauer’s German-language bible1741 prospectus for Christoph Sauer’s German-language bible. The two-sided print contains an announcement on the front side and a sample…
Rath “Lil’ Injun” wiener advertisementIn the 1950s and 1960s, the Rath company sponsored an advertising campaign to sell wieners, originally a German meat product,…
