Gruen Guild Watches, 1926In the 1920s, the company rebranded itself as “Gruen Guild Watches.” The new name harkened back to European traditions of…
Gruen Guild Wristlet from the 1920s or 1930sGruen added a line of wristwatches for women in 1912, using the name “wristlet” to encourage consumers to think of…
Gruen, Dietrich with Frederick Gruen and Paul Assmann, 1894While studying at the Deutsche Urhmacherschule (German Watchmaking School) in Glashütte, Germany, Frederick Gruen became acquainted with Paul Assmann, whose…
Guild Watch, Face and MovementThe Gruen company’s references to medieval guilds and guild traditions were part of an effort to endow their watches with…
Pentagon Watch, Face and MovementThis pentagon-shaped pocket watch case was patented by Fred Gruen in 1922. Gruen advertising in the 1920s encouraged men to…
VeriThin Watch, Face and MovementIntroduced in 1904, Gruen’s VeriThin (also spelled Verithin or Veri-Thin) was about one-third thinner than conventional movements. The hairspring and…
