Marketing Milwaukee: Schlitz and the Making of a National Beer Brand

Reference Information

  • Created By Uwe Spiekermann
  • Title Marketing Milwaukee: Schlitz and the Making of a National Beer Brand
  • Source/Publisher Bulletin of the German Historical Institute 53 (2013): 55-67

Citation Information

  • Website Name Immigrant Entreprenuership
  • URL
  • Access Date December 1, 2021
  • Publisher German Historical Institute
  • Original Published Date
  • Date of Last Update August 9, 2018