“Where Is There a Boy Not Interested in Aeroplanes?”


Although the Schoenhut Company viewed boys as the primary consumers of toy airplanes, it made marketing overtures to girls as well. By marketing to both boys and girls – and to parents and teacher as well – the company maximized its customer base and increased its opportunity for profits.

Source: A. Schoenhut Company, “At Schoenhut’s Toy Humpty Dumpty Circus,” under the title “Schoenhut’s Humpty Dumpty Circus Toys,” Schoenhut Company, 1928, 31.