Heap Big Deal for Little Braves

Rath products were from the heartland, and references to America’s native heritage served to enhance that fact. In 1946, James Harley Nash designed the Rath Indian-head logo, and Native American motifs became part of the company’s official visual imagery.

This advertisement [c. 1950s/1960s] was part of a campaign to sell wieners to American families with small children.