Heap Big Deal for Little Braves

n.d. [1950s/1960s]

Rath products were from the heartland, and references to America’s native heritage served to enhance that fact. In 1946, James Harley Nash designed the Rath Indian-head logo, and Native American motifs became part of the company’s official visual imagery.

This advertisement [c. 1950s/1960s] was part of a campaign to sell wieners to American families with small children.