Free Headdress Promotion

n.d. [1950s/1960s]

In the 1950s and 1960s, the Rath company sponsored an advertising campaign to sell wieners, originally a German meat product, to American families with small children. The advertisements featured cartoon wieners dressed in stereotypical Native American garb. As part of a related promotional effort, the company offered customers a free cardboard headdress with every package of wieners.