Article announcing Anheuser & Busch beer had won a gold medal at the Paris Exposition
May 1879 article from the St. Louis Post-Dispatch announcing that “Anheuser & Busch” beer had won a gold medal at the Paris Exposition. The article’s author argues that the award means that Anheuser & Busch’s beer was the “boss beer” of the world. Anheuser took advantage of such free publicity as it lessened the need for paid advertising. “Boss Beer,” St. Louis Post-Dispatch, May 8, 1879, p. 4.