Announcement that Anheuser bottled beer won an award at the Alabama State Fair

June 14, 1878

June 1878 announcement in the St Louis Post-Dispatch that Anheuser bottled beer (most likely lager) had won an award at the Alabama State Fair. The announcement was placed by the brewery’s agent in St. Louis, rather than by the brewery directly and did not look like an explicit advertisement for the company’s products. This was in keeping with Anheuser’s broader resistance to placing commercial advertisements for his company’s beer in newspapers and instead relying on positive publicity from newspaper stories of the brewery’s success at fairs and other product-tasting events to sell beer. “It is Always Thus,” St Louis Post-Dispatch, Jun 14, 1878, p. 1.