Anheuser-Busch Black & Tan beer color advertisement

ca. 1898

Color advertisement for Anheuser-Busch Black & Tan beer, ca. 1898. The patriotic images on the advertisement such as the military camps and the children with “Rough Rider” caps, rifles, and sabers likely play on public patriotism surrounding the Spanish-American War of 1898. The skin tones of the children in the advertisement are likely a visual reference to the “black & tan” style of the beer.