Sinclair Jacobs in “Who’s Who and What’s What in the Drug World” (1917)

One of Jacobs’ products, Luxomni, eventually lent its name to a small Georgia town. As Jacobs explained in “Who’s Who and What’s What in the Drug World” [The Pharmaceutical Era, volume 50, number 9 (September 1917): 293], at one point, he had placed a “large wooden signboard . . . with the name ‘Luxomni, for Women’ painted thereon” at the railroad depot one mile east of Lilburn in Gwinnett County. When a town began to spring up there in 1891, it adopted the name, and the sign, of Jacobs’ cosmetic product as its own. This brief typescript by Joseph’s son Sinclair Jacobs retells the story of the name.