Fallstaff “Winter Beer” Advertisement (1934)

Advertisement for Falstaff “Winter Beer.” In 1934, Falstaff started marketing a “Winter Beer” to combat the typical decline in beer sales during the colder winter months. Brewing a special beer for winter was common practice in Griesediecks’ home country. German brewers often created special Marzenbier, bock, or doppelbock beers under the name Festbier for consumption during the winter holidays. From: Alvin Griesedieck, The Falstaff Story. St. Louis, MO: Simmon-Sisler Company, 1952, between pp. 162-32.